Zephyr Point is an applied economics and market advisory practice serving commercial real estate, government, and industry clients across Texas and beyond. We turn data and rigorous analysis into decisions leadership can act on, and defend.
A zephyr is a fair wind, the kind that clears the air rather than stirs it up. A point is a vantage: the elevation where the full market comes into view before a position gets taken.
The pelican carries that same discipline: flying at altitude, reading what's below with total precision, and committing only once the target is confirmed. No wasted motion, no guesswork. That's the model behind every engagement: gather the data, read the market clearly from the right vantage point, and commit only once the analysis says it's right.
In practice, that means data that's been gathered and cross-checked before conclusions are drawn, not assumed. It means market insight delivered in a form you can act on immediately, not a dense report that sits on a shelf. And it means strategy built on evidence, not instinct. That combination is why organizations bring Zephyr Point in before they commit capital, not after.
Four core service lines, each scoped to the decision it needs to support, from a fast diagnostic to a full public-facing study.
We assess market feasibility, evaluate site selection, and model demand to answer the specific question in front of you. Every analysis is built on verified data and delivered as a clear, defensible recommendation, not a generic market overview.
We quantify the economic impact of a policy, investment, or development so stakeholders can see the real numbers behind the decision. Findings are built to withstand scrutiny from councils, funders, and the public.
We provide data-driven guidance for navigating shifting market conditions and planning your organization's next move. Every recommendation is grounded in applied economic analysis, not generic strategy language.
We build custom, automated decision intelligence infrastructure on the platforms you already own, so the data stays connected to the decisions it supports. No new software to buy or maintain: your team owns the system from day one.
A short intake call to confirm the details, then a set price, a fast timeline, and a real example of the work below.
Up to 10 core metrics integrated into a live, self-updating decision intelligence tool built directly on your existing software stack, Power BI, Tableau, and similar platforms. Delivery includes a custom written governance and handoff guide covering how the system connects, how to refresh it, and how to troubleshoot common issues, plus two weeks of email support for setup related questions. Larger builds scale up from here, the flagship example below draws on more than a million data points across multiple sources and is a bigger undertaking than this starter tier, quoted separately.
Understand the key factors that shape a market, and see exactly where it stands against more than 300 U.S. communities. Zephyr Point scores cost, workforce, growth momentum, risk, quality of life, and regulatory climate side by side, built from clearly sourced, verified data and delivered as a client-ready report with a clear bottom line for your project.
The same four-step discipline refined across ten years and 60+ markets, scoped tight, so nothing is wasted.
Every engagement starts by pinning down the specific decision the analysis needs to support, not a generic study.
Public records, licensed datasets, and primary research assembled and cross-checked before any analysis begins.
Economic modeling and forecasting methods refined over a decade of CRE, hospitality, and economic development work.
Clear, executive-ready findings you can act on immediately, not a dense report that sits on a shelf.
Every Zephyr Point engagement is led directly by Colin Sherman, Founder and Managing Director of Analytics, who brings more than ten years of analytics leadership experience to each project. Colin previously served as Director of Hospitality Analytics at CoStar Group, where his research and market analysis appeared across 140+ published reports covering more than 60 U.S. markets. Earlier, his research and analytics work for city governments, boards, and private investors included a large-scale tourism feasibility study and the KPI infrastructure behind a major regional economic development campaign. He holds an MPA in Urban Planning from UT El Paso and has presented to executive boards, industry conferences and conventions, and delivered keynote addresses throughout the travel and tourism industry.
While Colin directly leads and architects every engagement, Zephyr Point collaborates with a vetted network of independent domain experts, from cloud data engineers to specialized econometricians, allowing us to scale capacity and technical scope seamlessly to fit enterprise-scale projects.
Whether it's a market study, an economic impact analysis, or a strategic planning question, get in touch to discuss the project. Prefer to talk it through first? Call Colin directly at (210) 549-7595.
Email Zephyr PointBased in Texas, serving commercial real estate, government, and private industry clients.
Pick a time directly on Colin's calendar, no back-and-forth required.